Management for Professionals

The Psychology Behind Successful Digital Products and Services

By: Andreas Riener, Pamela Zotz, Katharina Holl, Felix van de Sand, Anna-Katharina Frison

Write A Review

Paperback | 21 November 2020

At a Glance

Paperback
196 Pages

Dimensions(cm)
23.5 x 15.7 x 1.4

Paperback

$84.99

or 4 interest-free payments of $21.25 with

Ships in 5 to 7 business days

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.

Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.