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Management Decision-Making, Big Data and Analytics - Simone Gressel

Management Decision-Making, Big Data and Analytics

By: Simone Gressel, David Pauleen, Nazim Taskin

eBook | 28 October 2020 | Edition Number 1

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Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
• Big data
• Analytics
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

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Hardcover

Published: 26th October 2020

In Stock and Aims to ship next day

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