"A brisk historical tour of the marketing and selling of the small principality of Monaco and its famous cityA well-researched, dramatic rags-to-riches urban tale" (Kirkus Reviews) of Monte Carlo's rise from small principality to prosperous resort town of the 1920s.
Monte Carlo has long been known as a dazzling playground for the rich and famous. The "vivid, entertaining" (The Wall Street Journal) Making Monte Carlo traces a narrative history of the world's first modern casino-resort, from the legalization of gambling in Monaco in 1855-passed as a desperate bid to stave off bankruptcy-through the resort's improbable emergence as a glamorous gambling destination of to its decline in the wake of WWI and its subsequent reinvention in the 1920s until the inaugural Monaco Grand Prix in 1929, on the eve of the Wall Street crash that would largely spell the end of the freewheeling era.
Along the way, we encounter a colorful cast of characters, including Francois Blanc (a professional gambler and cheat and eventual founder of Monte Carlo); Basil Zaharoff (notorious munitions dealer and probable secret owner of the casino for some years in the 1920s); Elsa Maxwell (hired as the casino's publicist in the late 1920s); Rene Leon (a visionary Jewish businessman with murky origins); Serge Diaghilev, Jean Cocteau, Coco Chanel, Pablo Picasso, and other satellite members of the Ballet Russes dance company; as well as Gerald and Sara Murphy and other American expats, such as Ernest Hemingway and F. Scott Fitzgerald.
"An engrossing examination of how politics, personality, and publicity coalesced to transform a sleepy village into a luxurious playground populated with casinos and beautiful people" (Publishers Weekly), Making Monte Carlo is a classic rags-to-riches tale set in the most scenic of European settings.
Industry Reviews
"Monte Carlo is a place that lives at the edge of our collective imagination: the locus of sensational daring and spectacular wealth. Mark Braude's fluent, detailed account puts flesh on those bones, revealing a largely overlooked history as capacious and dramatic as a nineteenth-century thriller."--Luc Sante, author of Low Life and The Other Paris "In Making Monte Carlo, Braude masterfully tells the story of how princes, profit-seekers, and press agents created luxurious Monte Carlo in resource-poor Monaco. Making expert use of source material, he builds a highly readable, engaging narrative that traces the resort's origins, its Belle �poque glory, and its adjustment to the tensions of the twentieth century. Connecting the rise and evolution of Monte Carlo with the larger social and cultural forces that shaped the era, Making Monte Carlo is a compelling, enlightening read."--David G. Schwartz, author of Roll the Bones: The History of Gambling "Braude's deftly written Making Monte Carlo is social and cultural history at its best. Above all, it is an object lesson in the modern art of promotion. Contrary to Sam Spade, Braude demonstrates that nothing quite pays off like the stuff that dreams are made of."--Kenneth E. Silver, author of Making Paradise: Art, Modernity, and the Myth of the French Riviera "Part thriller, part historical narrative, Braude's tale is a must-read for anyone interested in money, power and scandal, which is just about any of us. Writing with breezy prose and authoritative research, Braude delves into the seedy world behind Monte Carlo's glitter with gusto. In Making Monte Carlo, we learn not just of the fascinating tapestry of characters who made Monte Carlo a storied mecca for light and dark, but how the town set the stage for so many other recreational playgrounds through history and that we enjoy today."--Mary Pilon, author of The Monopolists
