Make Your Own Waves

The Surfer's Rules for Innovators and Entrepreneurs

By: PATLER

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Hardcover | 16 August 2016

At a Glance

Hardcover
192 Pages

Age
18+

Dimensions(cm)
23.5 x 16.51 x 1.27

Hardcover

RRP $43.95

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Like the ocean, the marketplace constantly changes and today's cresting "reward" becomes tomorrow's crashing "risk." Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence--and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O'Neil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs, and legends, "Make Your Own Waves" reveals 10 rules of the water, including: - Learn to swim--the basics set the stage for everything - Get wet--you can't succeed if you stick to the shore - Always look "outside"--watch for what's coming or you may miss a better opportunity - Commit, charge, shred--you have to go all out to be all in - Never turn your back on the ocean--always stay in touch with the marketplace and the customer - Stay stoked--desire drives success

Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities.

About the Author

Louis Patler is a longtime surfing enthusiast and President of The B.I.T. Group, a strategic consulting and training company whose clients include Dell, Safeway, Wells Fargo, BAE Systems, and GAP. A "New York Times" bestselling author, two of his previous books were included on Steve Jobs' recommended reading list.

Industry Reviews

..".great stories, a fun read, and directly translatable to real life and real business challenges." --Blue Heron Journal
..".the characteristics successful surfers and entrepreneurs share... prove to be surprisingly powerful teaching tools that stick in the mind." --Success Magazine
"[Patler's] 10 rules of starting a business based on rules of the water make good common sense--and are easy to understand." --Booklist

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