Mainstreaming Corporate Responsibility

Frank Brown, INSEAD and Tom Robertson, The Wharton School

I. Introduction

1.Mainstreaming Corporate Responsibility

N. Craig Smith, INSEAD and Gilbert Lenssen, EABIS

2. Business as Usual is Not the Answer to Society?s Problems

N. Craig Smith, INSEAD and Halina Ward, IIED

II. Strategy

3. Corporate Responsibility in Strategy

Andrew Pettigrew, University of Bath

4. Microsoft: Bringing Technology to the Aging Population

Maurizio Zollo, Bocconi University and Robert E. Crawford

5. IBM in China: Responding to a Government?s Social Initiatives

Steven White, CEIBS

6. Iberdrola: A Utility´s Approach to Sustainability and Stakeholder Management

Tanguy Jacopin, Serge Poisson-de Haro and Joan Fontrodona, IESE Business School and HEC Montreal

III. Accounting

7. Corporate Responsibility in Accounting

Dennis Oswald, University of Michigan

8. ENEL: CSR and Performance Measurement

Anna Pistoni and Lucrezia Songini, Bocconi University

9. Novo Nordisk A/S ? Integrating Sustainability into Business Practice

Dennis Oswald, London Business School and Mette Morsing, Copenhagen Business School

10. From Grace to Disgrace: The Rise and Fall of Arthur Andersen

N. Craig Smith and Michelle Quirk, London Business School

IV. Finance

11. Corporate Responsibility in Finance

John Becker-Blease, Washington State University

12. Maximizing Shareholder Value: An Ethical Responsibility?

Theo Vermaelen, INSEAD

13. Veridian: Putting a Value on Values

Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School

V. Economics

14. Corporate Responsibility in Economics

Landis Gabel, INSEAD

15. Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A)

N. Craig Smith, INSEAD and Robert E. Crawford

16. Revenue Flow and Human Rights: A Paradox for Shell Nigeria

Ulrich Steger and Aileen Ionescu-Somers, IMD

VI. Entrepreneurship

17. Corporate Responsibility in Entrepreneurship

Filipe Santos, INSEAD

18. Innocent: Values and Value

David Grayson and Robert Brown, Cranfield School of Management

19. Waste Concern: Turning a Problem into a Resource

Johanna Mair and Jordan Mitchell, IESE Business School

VII. Marketing

20. Corporate Responsibility in Marketing

C.B. Bhattacharya, Boston University

21. Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility

N. Craig Smith, INSEAD

22. Norsk Hydro ASA: Sustainable PVC at Hydro Polymers?

N. Craig Smith, INSEAD and Josephine Brennan, London Business School

23. GlaxoSmithKline: Developing Country Access to Essential Medicines

N. Craig Smith and Anne Duncan, London Business School

VIII. Organisational Behaviour and Human Resource Management

24. Corporate Responsibility in Organisational Behaviour

Mette Morsing, Copenhagen Business School

25. Betapharm: Be Different or Die

Andre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus

26. The TPG-WFP Partnership: Looking for a Partner

Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD

IX. Operations Management

27. Corporate Responsibility in Operations Management

Luk N. Van Wassenhove, INSEAD

28. illycaffe: Value Creation through Responsible Supplier Relationships

Francesco Perrini and Angelo Russo, Bocconi University

29. The Co-Operative Group: Fair-Trade Chocolate

Chris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School

30. The Wal-Mart Supply Chain Controversy

N. Craig Smith, INSEAD and Robert E. Crawford

Index