Look Again

The Power of Noticing What was Always There

By: Tali Sharot, Cass R. Sunstein

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Paperback | 3 April 2025 | Edition Number 1

At a Glance

Paperback
288 Pages

Dimensions(cm)
19.8 x 12.8 x 2.1

Paperback

$35.99

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'Such a vivid, human and original book,' Tim Harford

What if we could find a way to see everything anew?

For fans of Thinking, Fast and Slow and The Power of Habit, a groundbreaking new study of how disrupting our well-worn routines, both good and bad, can rejuvenate our days and reset our brains to allow us to live happier and more fulfilling lives.

Have you ever noticed that what is thrilling on Monday tends to become boring on Friday? Even exciting relationships, stimulating jobs, and breathtaking works of art lose their sparkle after a while. People stop noticing what is most wonderful in their own lives. They also stop noticing what is terrible. They get used to dirty air. They stay in abusive relationships. People grow to accept authoritarianism and take foolish risks. They become unconcerned by their own misconduct, blind to inequality, and are more liable to believe misinformation than ever before.

But what if you could regain sensitivity, not only to the great things in your life, but also to the terrible things you stopped noticing and so don't try to change?

Industry Reviews

Such a vivid, human and original book-the perfect guide to perking up everything from your creativity to your love life.

One trait of history's most creative thinkers-from Leonardo da Vinci to Albert Einstein-is that they are able to look anew and marvel at everyday things that most people have quit noticing: the alluring blueness of the sky, the passage of time, the way a light beam creates a spot of luster on a leaf. Look Again can help us all look in a fresh way at things around us. It's a smart and fun read, and a valuable way to revitalize your life.

Timely and important. A clear and provocative book about the power of expectation and the endless mystery of the human mind.

A sensational guide to a more psychologically rich life.

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