Lifestyle Gurus

Constructing Authority and Influence Online

By: Stephanie A. Baker, Chris Rojek

Write A Review

Hardcover | 6 January 2019 | Edition Number 1

At a Glance

Hardcover
224 Pages

Dimensions(cm)
229.0 x 152.0 x 20.73

Hardcover

$160.75

or 4 interest-free payments of $40.19 with

or

Ships in 5 to 10 business days

The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake.

In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge.

A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.