Library Administration

By: Cosette Kies

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Paperback | 1 January 1987

At a Glance

Paperback
213 Pages

Dimensions(cm)
13.8 x 21.6 x 1.7

Paperback

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Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Industry Reviews

...an important volume...the blend of practical information and theoretical concepts makes this volume extremely useful to library planners, managers, trustees, and practicing professionals.--Lisca

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You Can Find This Book In

Non-Fiction Library & Info Sciences Library Business & Management Sales & Marketing Public Relations Politics & Government International Relations Library & Information Services

Acronyms and Abbreviations	p. v
List of Figures	p. vii
Preface	p. ix
Marketing and Public Relations: The Definition	p. 3
The Historical Development of Library Marketing and PR	p. 17
The Principles of Marketing and PR: Basic Concepts	p. 35
Public Relations: The Process and Program Planning	p. 57
Marketing: The Process and System	p. 73
The Practice of Library Marketing and Public Relations	p. 87
Library Marketing and PR Promotion Techniques	p. 101
Analysis, Evaluation and Marketing Research	p. 133
Designing a Marketing/PR Plan for a Specific Library	p. 145
Library Marketing/PR for National Efforts	p. 155
Current Trends in Library Marketing/PR	p. 167
Marketing or Public Relations: Which is Best for Libraries?	p. 181
Report on the LAMA/PR Section Membership Survey	p. 183
Bibliography	p. 193
Index	p. 197
Table of Contents provided by Syndetics. All Rights Reserved.

Library Administration

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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