Let the Elephants Run

Unlock Your Creativity and Change Everything

By: David Usher

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Hardcover | 7 March 2015

At a Glance

Hardcover
256 Pages

Dimensions(cm)
21.59 x 15.88 x 1.37

Hardcover

$54.75

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"David Usher is a popular Canadian musician selling more than 1.4 million albums, entrepreneur and public speaker. At his company, CloudID Creativity Labs, there is a sign on the wall that reads: 'Dream big, let the elephants run!' The words are a reminder for us to hold a place in our minds for creativity, where big ideas can form and our imagination can run free. He shows us how to reignite creativity whether in the head office, the home office or the artist's studio. Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many that spark becomes lost over time. How do we jump-start our creative process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes? Usher empowers readers to achieve more 'aha' moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. In the book, action pages help readers start cultivating the habit of documenting their ideas for future execution. A guidebook to reconnecting with our imaginations and nurturing our creativity in accessible and productive ways"--Provided by publisher.

Industry Reviews

Let the Elephants Run is a wonderful exercise into the questions we were always so afraid to ask. It's a look inside our own patterns as human beings, and teaches us how to bring out the best in our creativity and ourselves. * Beatrice Martin, musician (Coeur de pirate) *
Let the Elephants Run is a wake-up call for sleeping synapses, and an ode to our natural curiosity and imagination. The reader is invited to dare, to reflect, and to play. * Gillian Ferrabee, Director of Cirque Du Soleil Creative Lab *

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