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Kicking SaaS : 101 Founders on What it Takes to Launch a Software as a Service - Kelsey Yarnell

Kicking SaaS

101 Founders on What it Takes to Launch a Software as a Service

Hardcover | 22 April 2022

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Kelsey Yarnell interviewed 100+ SaaS founders in search of the good advice that everyone needs to know when launching a software as a service. Her goal? Help entrepreneurs avoid common pitfalls, stay sane, and kick ass in their new businesses.


From a former rodeo star to a fine artist-turned-software junkie to a tech-savvy college student, the founders featured in Kicking SaaS dish out hard-earned lessons and vital truths for starting a business that works. An easy-to-read question and answer format covers topics ranging from bootstrapping to MVPs to work-life balance, and multiple indexes help readers to quickly locate relevant interviews.


Kicking SaaS is for the aspiring SaaS founder, current founder in need of some insight and inspiration, tech-obsessed student, and anyone who wants to succeed as quickly as possible at launching their new business.

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