Key Concepts

By: Jonathan Sutherland

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Paperback | 15 March 2004 | Edition Number 1

At a Glance

Paperback
283 Pages

Dimensions(cm)
22.9 x 15.2 x 1.27

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Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.

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