Kansei/Affective Engineering

By: Mitsuo Nagamachi (Editor)

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Paperback | 17 September 2010 | Edition Number 1

At a Glance

Paperback
336 Pages

Dimensions(cm)
23.39 x 15.6 x 1.78

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Mac or PC? Kindle™ or Sony® Reader? iPhone, or BalckBerry®? With so many products to choose from, how do you sway your customer's purchasing behavior in your favor? These are the questions that Kansei Engineering answers. Based on a market-in, customer-oriented philosophy, Kansei or Affective Engineering, when done right, leads to the development of products that fit customers' feelings and emotions. A guided tour through each stage of the process, Kansei/Affective Engineering explores how to apply Kansei-oriented development to R&D activities.

With chapters written by experts and edited by Mitsuo Nagamachi, the founder of the technology with 40 years' experience in the field, this book defines Kansei and its importance in product development. Filled with case studies and step-by-step processes, it demonstrates how to use Kansei Engineering for innovative product development.

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