Kansei/Affective Engineering

Name: Kansei/Affective Engineering
Brand: Taylor & Francis Ltd
Price: 359.75 AUD
Availability: BackOrder

By: Mitsuo Nagamachi (Editor)

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Hardcover | 15 August 2017 | Edition Number 1

At a Glance

Hardcover
334 Pages

Dimensions(cm)
23.4 x 15.6

Hardcover

RRP $420.00

$359.75

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A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer''s decision or the customer''s choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.

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