Invisible Women : Exposing Data Bias in a World Designed for Men - Caroline Criado Perez

Invisible Women

Exposing Data Bias in a World Designed for Men

By: Caroline Criado Perez

Paperback | 19 March 2019

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An exciting and ground-breaking work of journalism and activism about women, and the systemic discrimination caused by a data gap that affects half the population – from an award-winning writer and feminist campaigner, who got a woman on our banknotes and a statue of Millicent Fawcett in Parliament Square

You've heard all about the Gender Pay Gap... Welcome to the Gender Data Gap.
Our world is largely built for and by men, in a system that can ignore half the population. This book will tell you how and why this matters

In her new book, Invisible Women, award-winning campaigner and writer Caroline Criado Perez shows us how, in a world largely built for and by men, we are systematically ignoring half the population. She exposes the gender data gap – a gap in our knowledge that is at the root of perpetual, systemic discrimination against women, and that has created a pervasive but invisible bias with a profound effect on women’s lives.

Caroline brings together for the first time an impressive range of case studies, stories and new research from across the world that illustrate the hidden ways in which women are excluded from the very building blocks of the world we live in, and the impact this has on their health and wellbeing. From government policy and medical research, to technology, workplaces, urban planning and the media – Invisible Women exposes the biased data that excludes women. In making the case for change, this powerful and provocative book will make you see the world anew.

About the Author

Caroline Criado Perez is a writer, broadcaster and public speaker. She writes across the major national media, most regularly for the New Statesman and the Guardian, and appears in both print and broadcast as a commentator. Her first book, Do it Like a Woman, was published by Portobello in 2015. Eleanor Marx hailed it in the New Statesman as ‘an extended and immersive piece of investigative journalism,’ while Bridget Christie chose it as one of her books of the year in the Guardian, declaring that ‘young girls and women everywhere should have a copy.’

Criado Perez is also an award-winning feminist campaigner. Her most notable campaigns have included co-founding The Women’s Room, getting a woman on Bank of England banknotes, forcing Twitter to revise its procedures for dealing with abuse and successfully campaigning for a statue of suffragist Millicent Fawcett to be erected in Parliament Square. She was the 2013 recipient of the Liberty Human Rights Campaigner of the Year award, and was named an OBE in the Queen’s Birthday Honours 2015. She lives in London.
Industry Reviews
Revelatory - it should be required reading for policy and decision makers everywhere -- Nicola Sturgeon
HELL YES. This is one of those books that has the potential to change things - a monumental piece of research -- Caitlin Moran
Revelatory, frightening, hopeful. A secular Bible -- Jeanette Winterson
This book is a devastating indictment of institutionalised complacency and a rallying cry to fight back... Invisible Women should propel women into action. It should also be compulsory reading for men -- Christina Patterson * Sunday Times *
Invisible Women takes on the neglected topic of what we don't know - and why. The result is a powerful, important and eye-opening analysis of the gender politics of knowledge and ignorance. With examples from technology to natural disasters, this is an original and timely reminder of why we need women in the leadership of the institutions that shape every aspect of our lives. -- Cordelia Fine
Invisible Women is a game-changer; an uncompromising blitz of facts, sad, mad, bad and funny, making an unanswerable case and doing so brilliantly...the ambition and scope - and sheer originality - of Invisible Women is huge; no less than the story of what happens when we forget to account for half of humanity. It should be on every policymaker, politician and manager's shelves -- Melanie Reid * The Times *
Hugely readable, packed with facts and insight. An important book written with humour and flair -- Robert Webb
The thoroughness of Invisible Women doesn't detract from its absolute readability. This is entertaining, scholarly and so very important. -- Adam Rutherford
Here are the facts! Caroline Criado Perez shines her penetrating gaze on the absence of women from the creation of most societal norms - from algorithms to medicinal doses to government policy. Knowledge is power - we all need to know how our systems work if we want change. Arm yourself with this book and press it into the hands of everyone you know. It is utterly brilliant! -- Helena Kennedy
Invisible Women is an absorbing cornucopia of thought-provoking facts - fascinating, alarming and face-palming in equal measures. Caroline Criado-Perez shows up the shortcomings of a world designed for men by men. The consequences of treating men as the default option, or women just as smaller men - if they get considered at all - has wide-reaching implications for everything (and everyone) from snow clearing to seat-belts and many branches of medicine. I shall certainly think of this book next time I have a heart attack, a car crash or just want to go to the toilet at the theatre. -- Professor Gina Rippon
A blisteringly good book... never less than eye-opening, and frequently staggering * Bookseller *
It's a smart strategy to invite readers to view [a] timeworn topic through the revealing lens of data, bringing to light the hidden places where inequality still resides... Criado Perez wields data like a laser, slicing cleanly through the fog of unconscious and unthinking preferences. * Guardian *
It took the writer and campaigner Caroline Criado Perez to reveal the true extent of the man's world we live in. What makes Invisible Women so compelling is the mountain of data she draws on. Data, it turns out, matters... The pervasiveness of the problem is staggering...this is a brilliant expose that deservedly won the Royal Society science book prize -- Ian Sample * Guardian, Best science, nature and ideas books of 2019 *
Criado Perez comprehensively makes the case that seemingly objective data can actually be highly male-biased... Policymakers everywhere should take heed -- Sarah Gordon * Financial Times *
Caroline Criado Perez brilliantly exposes the appalling gender bias that underpins the collection of data and how it's used. From medical treatments that fail to take female biology into account, to car safety features that are designed for the male body, women are the invisible 51%. This deeply researched and passionate book is the most important contribution to gender equality in years -- Amanda Foreman
arguably one of the most important publications of the year -- Susan Dalgety * Scotsman *
Wide-ranging and vastly well-informed, Invisible Women is a book that promises to transform the terms of the equality debate -- Sarah Ditum * In the Moment, **Books to Look Out for in 2019** *
An eye-opening examination -- Decca Aitkenhead * Sunday Times *
Anyone who doubts that we live in a world designed by and for men needs to read this book, with its implicit message that even what we've won so far can never be taken for granted. * Literary Review *
Invisible Women shines a light on the gender gap in data and what every woman needs to know about it -- Joanne Finney * Good Housekeeping *

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