Introduction to E-Commerce : E-Commerce in Theory and Practice - Guolong Wang

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Introduction to E-Commerce

By: Guolong Wang, Zheng Qin, Yanli Hao, Wanqiu Deng

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Hardcover | 4 February 2025 | Edition Number 2025

At a Glance

Hardcover
736 Pages

Dimensions(cm)
23.5 x 15.5

Hardcover

$179.00

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This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global, and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment and security are introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities, and expounds the system structure, transaction mode and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods and practical experience, which can be used as a textbook or professional book for e-commerce courses, and also a reference book for interested readers.

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