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Into the Impossible Volume 2 : Focus Like a Nobel Prize Winner: Lessons from Laureates to Concentrate Your Creativity and Ignite Your Career - Brian Keating

Into the Impossible Volume 2

Focus Like a Nobel Prize Winner: Lessons from Laureates to Concentrate Your Creativity and Ignite Your Career

By: Brian Keating

Hardcover | 9 September 2025

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What's the secret behind the world's most brilliant scientific minds? It's not just intelligence-it's focus.

In this inspiring follow-up to Think Like a Nobel Prize Winner, physicist and author Brian Keating reveals how Nobel laureates harness deep concentration, radical prioritization, and collaborative intensity to produce paradigm-shifting discoveries-and how you can too.

Drawing from exclusive interviews with laureates across physics, economics, and beyond, Keating distills a powerful lesson: success belongs not to the most scattered or the most "well-rounded," but to those who Follow One Course Until Successful-FOCUS.

Whether you're an aspiring scientist, curious student, or creative thinker of any kind, Focus Like a Nobel Prize Winner will challenge you to aim narrower-and go deeper. From resisting the illusion of multitasking to structuring your day like a discovery lab, you'll learn to reclaim attention in a world designed to distract. You'll learn to think deeply, lead boldly, and leave a lasting mark.

Because the impossible isn't out of reach. It's just out of focus.

Industry Reviews

"Professor Keating's Focus Like a Nobel Prize Winner distills the surprising habits, mental models, and mindset shifts shared by the dozens of Nobel Prize winners he's interviewed. Drawing from candid, behind-the-scenes conversations, Keating reveals the hidden scaffolding of genius-and how anyone can adopt it to do their life's best work. It's a masterclass in focus from those who changed the world." 

-Ali Abdaal, bestselling author of Feel-Good Productivity.

"Distraction is easy. Focus takes skill. In Focus Like a Nobel Prize Winner, Brian Keating shows how the smartest minds on the planet train theirs. This isn't about hacks-it's about habits that last. If you want to do meaningful work without burning out, read this before your next scroll."

-Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life.

"How do you win a Nobel Prize? Focus on what matters and avoid what does not. Keating makes a compelling case that the habits of the world's best scientists hold great value for the rest of us."

-Cal Newport, New York Times bestselling author of Slow Productivity and Deep Work.

"This book is a masterclass in intentional living-how to concentrate your attention and energy into the things that matter most (and ignore the rest). It distills wisdom from the world's most accomplished minds and provides the reader with the actionable principles to improve their focus and outcomes."

-Sahil Bloom, New York Times bestselling author of The 5 Types of Wealth

You Can Find This Book In

Non-FictionSelf-Help, Personal Development & Practical AdvicePopular PsychologyMemory Improvement & Thinking TechniquesAdvice on Careers & Achieving Success

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