Intelligently Designed

How Creationists Built the Campaign against Evolution

By: Edward Caudill

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Paperback | 14 January 2014

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Paperback
280 Pages

Dimensions(cm)
22.9 x 15.2 x 2

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Tracing the growth of creationism in America as a political movement, this book explains why the particularly American phenomenon of anti-evolution has succeeded as a popular belief. Conceptualizing the history of creationism as a strategic public relations campaign, Edward Caudill examines why this movement has captured the imagination of the American public, from the explosive Scopes trial of 1925 to today's heated battles over public school curricula. Caudill shows how creationists have appealed to cultural values such as individual rights and admiration of the rebel spirit, thus spinning creationism as a viable, even preferable, alternative to evolution. In particular, Caudill argues that the current anti-evolution campaign follows a template created by Clarence Darrow and William Jennings Bryan, the Scopes trial's primary combatants. Their celebrity status and dexterity with the press prefigured the Moral Majority's 1980s media blitz, more recent staunchly creationist politicians such as Sarah Palin and Mike Huckabee, and creationists' savvy use of the Internet and museums to publicize their cause. Drawing from trial transcripts, media sources, films, and archival documents, Intelligently Designed highlights the importance of historical myth in popular culture, religion, and politics and situates this nearly century-old debate in American cultural history.

Industry Reviews

''A political and cultural history of creationism from the Scopes trial in 1925 to the Creation Museum of today, Intelligently Designed is a smart and important book that will be read widely by those interested in politics, religion, education, and media.--John P. Ferre, coauthor of Good News: Social Ethics and the Press Edward Caudill is a professor of journalism and electronic media at the University of Tennessee, Knoxville and the author of Voices of a Nation: A History of Media in the United States.''

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