Inspired

Understanding Creativity: A Journey Through Art, Science, and the Soul

By: Matt Richtel

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Hardcover | 19 April 2022

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From the Pulitzer Prize–winning New York Times science reporter acclaimed for “bring[ing] scientific concepts to life” (Bill Gates), a pathbreaking new investigation into the mysteries of human creativity

How does creativity work Where does inspiration come from What are the secrets of our most revered creators How can we maximize our creative potential

THIS IS THE STORY OF HOW WE CREATE.

Creativity defines the human experience. It sparks achievement and innovation in art, science, technology, business, sports, and virtually every activity. It has fueled human progress on a global level, but it equally is the source of profound personal satisfaction for individual creators. And yet the origins of creative inspiration and the methods by which great creators tap into it have long been a source of mystery, spoken of in esoteric terms, our rational understanding shrouded in complex jargon. Until now.

Inspired is a book about the science of creativity, distilling an explosion of exciting new research from across the world. Through narrative storytelling, Richtel marries these findings with timeless insight from some of the world’s great creators as he deconstructs the authentic nature of creativity, its biological and evolutionary origins, its deep connection to religion and spirituality, the way it bubbles in each of us, urgent and essential, waiting to be tapped.

Many of the questions Richtel addresses are practical: What are the traits of successful creators Under which conditions does creativity thrive How can we move past creative blocks The ultimate message of Inspired is that creativity is more accessible than many might imagine, as necessary, beautiful, and fulfilling as any essential part of human nature.

About the Author

Matt Richtel has been a reporter at the New York Times since 2000. He won the 2010 Pulitzer Prize for National Reporting for a series that exposed the pervasive risks of distracted driving and its root causes, prompting widespread reform. He is the author of A Deadly Wandering, which the New York Times Book Review declared, "deserves a spot next to Fast Food Nation and To Kill a Mockingbird in America's high school curriculum"; it was named a "best book of the year" by the San Francisco Chronicle, Christian Science Monitor, Kirkus Reviews, and Winnipeg Free Press. He has appeared on NPR's Fresh Air, PBS Newshour, and other major media outlets.

He lives in San Francisco, California.

Industry Reviews

"Remarkable. This profound volume informs and inspires."
PW, STARRED review

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