Most companies are only a tweet or YouTube upload from chaos. More people than ever are influencing the success or failure of your business, and traditional business leaders aren't the only ones in charge anymore. Meet the new C.E.O.s: the Customers, Employees and Outsiders who can make or break your company faster than ever. Inspired INC. is an indispensable roadmap to getting them onside.
The corporate sector is under fire. The crowd of new C.E.O.s are wielding their new power to support companies they believe in and burying those they don't. With ever-evolving digital tools and instant connections, they can organize with unprecedented speed and power to seek out the companies they are prepared to get behind.
With trust in short supply, its value skyrockets. Earning and keeping the trust of the crowd takes far more than good PR, CSR and marketing today. To succeed, companies must stand for a fierce sense of purpose, big ideas and shared values. They must organize to deliver with consistency and in ways that build belief and trust. Employees are your first priority - without their full commitment and engagement, your chances of succeeding with the rest of the crowd are slim.
There is no business getting this right 100 percent of the time, but some are doing a lot better than others. With Inspired INC, authors Lisa MacCallum and Emily Brew deliver a roadmap and clear guidance on how to become a company the world will trust, believe in and ultimately get behind. Peppered with examples and stories from across the corporate world, readers will enjoy fascinating insight into what works and what doesn't when it comes to dealing with the unprecedented power of the new C.E.O.s.
Inspired INC illustrates how Inspired Companies succeed in a world low on trust and high on distributed power of ordinary people. If you're running an Inspired Company your workday looks like this: You have a mission with many winners. You execute it with passion. You are unapologetic in your refusal to be railroaded by existing systems or corporate norms. You are committed to doing the right thing. You take direction from your consumers, employees and company "outsiders". They give you their support and trust in return. All of your profits are derived from your mission, not from penalizing your customers or other stakeholders. That's a company the world will get behind. A world as invested in your success as you are.