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Inspired INC. : Become a Company the World Will Get Behind - Lisa MacCallum

Inspired INC.

Become a Company the World Will Get Behind

By: Lisa MacCallum, Emily Brew, Nicole Howson (Contribution by)

Paperback | 30 August 2021

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Most companies are only a tweet or YouTube upload from chaos. More people than ever are influencing the success or failure of your business, and traditional business leaders aren't the only ones in charge anymore. Meet the new C.E.O.s: the Customers, Employees and Outsiders who can make or break your company faster than ever. Inspired INC. is an indispensable roadmap to getting them onside.

The corporate sector is under fire. The crowd of new C.E.O.s are wielding their new power to support companies they believe in and burying those they don't. With ever-evolving digital tools and instant connections, they can organize with unprecedented speed and power to seek out the companies they are prepared to get behind.

With trust in short supply, its value skyrockets. Earning and keeping the trust of the crowd takes far more than good PR, CSR and marketing today. To succeed, companies must stand for a fierce sense of purpose, big ideas and shared values. They must organize to deliver with consistency and in ways that build belief and trust. Employees are your first priority - without their full commitment and engagement, your chances of succeeding with the rest of the crowd are slim.

There is no business getting this right 100 percent of the time, but some are doing a lot better than others. With Inspired INC, authors Lisa MacCallum and Emily Brew deliver a roadmap and clear guidance on how to become a company the world will trust, believe in and ultimately get behind. Peppered with examples and stories from across the corporate world, readers will enjoy fascinating insight into what works and what doesn't when it comes to dealing with the unprecedented power of the new C.E.O.s.
Industry Reviews

"Inspired INC. offers a brilliant guide to the new and newly demanding landscape in which companies operate. If Anand Giridharadas 'Winner takes all' asks powerful and necessary questions of today's business leaders, Inspired INC. offers actionable answers. This is a book many business leaders will have been waiting for, and will benefit from reading."


Rt Hon Douglas Alexander, Former Secretary of State for Scotland 2006-2010, Senior Fellow, Harvard University.


"Business Purpose has been the subject of numerous academic dissertations but few blend the theory with concrete examples and a future focussed narrative. Inspired INC. delivers. It is thought-provoking, inspiring and serves as a handbook to deliver on the promise of purposeful business while managing for the constraints and practicalities of public markets and a shareholder primacy era. I highly recommend this to any leaders looking to deliver on the market advantage of sustainable business purpose."


Mark Wilson, NED Blackrock U.S.

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