Inspiration

Capturing the Creative Potential of Your Organization

By: Nicholas Ind, Cameron J. Watt

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Hardcover | 1 September 2004 | Edition Number 1

At a Glance

Hardcover
186 Pages

Dimensions(cm)
23.5 x 15.88 x 1.91

Hardcover

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This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

Industry Reviews

'Essential reading for anybody who wishes to better understand the vital and complex role that creativity plays in successful business.' - Sir Terence Conran

'Inspiration will help you to unlock the creative potential of you and your staff.' - Internet Works

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You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Management Decision Making Organisational Theory & Behaviour Economics Management of Specific Areas Personnel & Human Resources Management Business Strategy

Inspiration and Creativity
Creative Organisations at Work
Designing Creativity
Managing for Creativity
Aardman and Funcom: Animated Creativity
Balancing Act: Designing and Managing Creative Teams
Cultural Creativity
Customers, Creativity and Risk
Quicksilver: Cool Creativity
Branding and Creativity
Driving Creativity: Ford's Premium Automotive Group and VW-Audi
Table of Contents provided by Publisher. All Rights Reserved.

Inspiration

Capturing the Creative Potential of Your Organization

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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