Inside The Tornado

Strategies For Developing, Leveraging, And Surviving Hypergrowth Markets

By: Geoffrey A Moore

Write A Review

Paperback | 27 December 2005

At a Glance

Paperback
272 Pages

Dimensions(cm)
20.2 x 13.5 x 1.6

Paperback

RRP $27.49

$26.75

or 4 interest-free payments of $6.69 with

Ships in 5 to 7 business days

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $0.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.