Inside Magazine Publishing

Name: Inside Magazine Publishing
Brand: Taylor & Francis Ltd
Price: 97.75 AUD
Availability: BackOrder

By: David Stam (Editor), Andrew Scott (Editor)

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Paperback | 27 February 2014 | Edition Number 1

At a Glance

Paperback
274 Pages

Dimensions(cm)
24.6 x 17.4 x 1.3

Paperback

RRP $112.00

$97.75

13%OFF

or 4 interest-free payments of $24.44 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail.

The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com).

Subject areas covered include:

UK magazine publishing today

changing business models
originating and managing creative content
magazine writing and design
circulation sales and advertising
distribution and marketing
the magazine in the digital age.

There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary.

Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.

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