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Inside Apple : The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand - Adam Lashinsky

Inside Apple

The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

By: Adam Lashinsky

eBook | 25 January 2012

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In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Industry Reviews
'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality'
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Non-FictionScienceScience in GeneralPhilosophy of ScienceBusiness & ManagementManagement & Management TechniquesIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesInformation Technology IndustriesSelf-Help, Personal Development & Practical AdviceAdvice on Careers & Achieving Success

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