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Innovating for Diversity : Lessons from Top Companies Achieving Business Success through Inclusivity - Bertina Ceccarelli

Innovating for Diversity

Lessons from Top Companies Achieving Business Success through Inclusivity

By: Bertina Ceccarelli, Susanne Tedrick, Michael C. Bush (Foreword by)

Hardcover | 19 April 2023 | Edition Number 1

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Solving for Diversity in Tech focuses on the lessons we can learn from tech divisions in several companies that have innovated their approaches to diverse hiring, retention, and advancement, and introduces the people who have helped to drive the innovation. The rapid growth of the technology sector in America is fueled by innovation. Yet, the core principles of successful innovation—courage, risk-taking, ideation and challenge, collaboration, resilience, leadership—that can lead tech teams to breakthroughs are rarely applied with the same rigor to the problem of recruiting and developing diverse talent. The pandemic, coupled with the growing skills shortage and demands for racial and gender equity, is pushing companies to shake up old practices.


The book profiles leaders committed to allyship who have driven the change, reflecting on the cultural and organizational barriers in their companies which had to be challenged. Case studies are included that describe different outcomes, focusing on the broader cultural shifts within the companies, resulting from the innovations that have been implemented. A number of the companies (Citi, Elsevier, Bank of America, for example) share how radical changes to diverse talent acquisition and retention have been operationalized at greater scale. Each case study represents a distillation of lessons and best practices applicable to any business, offering a framework for action. This framework addresses large scale policy changes that are needed to reward companies addressing racial, gender, and pay equity, investing in training, and advancing the economic mobility of workers. Chapters include:

  • Why Are We (Still) Here?
  • Defining Diversity, Equity, and Inclusion (DEI)
  • Successfully Implementing DEI Initiatives within Tech and Through the Lens of Innovation
  • Rethinking Education, Skilling, and Recruiting
  • Rethinking Retention and Advancement
  • Radical Culture Change
  • Diversity at Scale
  • Your Action Plan
  • Reflections on Where We Go from Here


Central to this book is diving into the backgrounds and motivations of the leaders driving change. While each person identifies a business imperative for change, they all have deeply personal stories for why they chose a particular approach.  They all model allyship in action and demonstrate how any leader can move far beyond performative allyship to create real change.  This book includes the personal experiences of a diverse group of professionals recruited into their organizations, sharing their reflections on how the changes impacted their careers, and offering their perspectives on the innovations and policies that worked well and those that did not. The book calls out tangible actions that leaders can take in addressing the issues raised.

About the Authors

Bertina Ceccarelli is on a mission to advance racial and gender equity in the tech industry and disrupt the status quo to build a more inclusive workplace. As the CEO of NPower, one of the most successful non-profits in North America, she is committed to helping young adults and military-connected individuals launch tech careers and remove barriers to economic mobility. As a leader, she works to model an inclusive workplace, providing opportunities for growth at all levels.

Susanne Tedrick is the author of Women of Color in Tech and is a cloud computing trainer for a Fortune 500 technology company. Fiercely committed to increasing the participation of women and people of color in STEM professional opportunities, Susanne has performed community service work for a number of non-profits, including serving as the former chair of the Advancing Tech Talent and Diversity Executive Council for CompTIA and as a coalition member for NPower's Command Shift initiative.

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