
Innovating for Diversity
Lessons from Top Companies Achieving Business Success through Inclusivity
By: Bertina Ceccarelli, Susanne Tedrick, Michael C. Bush (Foreword by)
Hardcover | 19 April 2023 | Edition Number 1
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Solving for Diversity in Tech focuses on the lessons we can learn from tech divisions in several companies that have innovated their approaches to diverse hiring, retention, and advancement, and introduces the people who have helped to drive the innovation. The rapid growth of the technology sector in America is fueled by innovation. Yet, the core principles of successful innovation—courage, risk-taking, ideation and challenge, collaboration, resilience, leadership—that can lead tech teams to breakthroughs are rarely applied with the same rigor to the problem of recruiting and developing diverse talent. The pandemic, coupled with the growing skills shortage and demands for racial and gender equity, is pushing companies to shake up old practices.
The book profiles leaders committed to allyship who have driven the change, reflecting on the cultural and organizational barriers in their companies which had to be challenged. Case studies are included that describe different outcomes, focusing on the broader cultural shifts within the companies, resulting from the innovations that have been implemented. A number of the companies (Citi, Elsevier, Bank of America, for example) share how radical changes to diverse talent acquisition and retention have been operationalized at greater scale. Each case study represents a distillation of lessons and best practices applicable to any business, offering a framework for action. This framework addresses large scale policy changes that are needed to reward companies addressing racial, gender, and pay equity, investing in training, and advancing the economic mobility of workers. Chapters include:
- Why Are We (Still) Here?
- Defining Diversity, Equity, and Inclusion (DEI)
- Successfully Implementing DEI Initiatives within Tech and Through the Lens of Innovation
- Rethinking Education, Skilling, and Recruiting
- Rethinking Retention and Advancement
- Radical Culture Change
- Diversity at Scale
- Your Action Plan
- Reflections on Where We Go from Here
Central to this book is diving into the backgrounds and motivations of the leaders driving change. While each person identifies a business imperative for change, they all have deeply personal stories for why they chose a particular approach. They all model allyship in action and demonstrate how any leader can move far beyond performative allyship to create real change. This book includes the personal experiences of a diverse group of professionals recruited into their organizations, sharing their reflections on how the changes impacted their careers, and offering their perspectives on the innovations and policies that worked well and those that did not. The book calls out tangible actions that leaders can take in addressing the issues raised.
Bertina Ceccarelli is on a mission to advance racial and gender equity in the tech industry and disrupt the status quo to build a more inclusive workplace. As the CEO of NPower, one of the most successful non-profits in North America, she is committed to helping young adults and military-connected individuals launch tech careers and remove barriers to economic mobility. As a leader, she works to model an inclusive workplace, providing opportunities for growth at all levels.
Susanne Tedrick is the author of Women of Color in Tech and is a cloud computing trainer for a Fortune 500 technology company. Fiercely committed to increasing the participation of women and people of color in STEM professional opportunities, Susanne has performed community service work for a number of non-profits, including serving as the former chair of the Advancing Tech Talent and Diversity Executive Council for CompTIA and as a coalition member for NPower's Command Shift initiative.
Foreword xxv
Introduction xxix
Chapter 1 Why Are We (Still) Here? 1
A Brief History of Diversity in the U.S. Labor Workforce 2
The Current United States Labor Workforce 2
Examining Labor Workforce Dimensions 3
The Murder of George Floyd, the Rise of the Black Lives Matter Movement, and the Corporate Response 7
Why Havenât We Made More Progress? 9
Fixed Practices: Reluctance to Let Go of Entrenched Formulas 13
Fixed Attitudes: Continued Pervasiveness of Ingrained Personal Ideas and Beliefs 14
The COVID- 19 Pandemic: DEI Response to Long- term Structural Impacts 15
Why Diversity Matters 18
The Business Case for Diversity 19
The Moral and Ethical Imperative for Diversity 20
What Got Us Here Wonât Get Us There: The Diversity- Innovation Paradigm 21
Conclusion 22
Summary 22
Chapter 2 Defining Diversity, Equity, and Inclusion 23
What Do Diversity, Equity, and Inclusion Actually Mean? 23
What Is Diversity? 24
What Is Equity? 24
Equity â Equality 24
Equity > Compensation 25
What Is Inclusion? 26
Inclusion, Explained Further 26
Diversity Canât Thrive Without Equity and Inclusion 27
What Is a Diversity, Equity, and Inclusion (DEI) Initiative? 27
How Leaders Shortchange DEI 28
Common DEI Pitfalls 28
No Overarching Strategy 28
No Commitment from Leadership 29
DEI Work as a Checklist 29
DEI Work as a Human Resources Function Only 29
Ignoring Intersectionality 30
Not Establishing (The Right) Metrics 30
DEI as a Marketing Campaign 30
Ineffective Recruiting Practices 31
Ineffective Diversity Training 31
Ineffective Talent Development Programs 32
No Accountability 32
No or Low Compensation and Recognition for DEI Work 33
Not Listening to Employees 33
No Transparency 34
âCopying and Pastingâ DEI Initiatives from Other Organizations 34
Going Alone 34
The Consequences of Ineffective DEI Initiatives 35
Conclusion 35
Summary 36
Chapter 3 The Virtuous Cycle of Innovation and Diversity 37
The Power of Innovation 38
Why Companies Get Stuck 39
Innovation Is Simply Not Prioritized 39
Inertia Is the Mortal Enemy of Original Thinking 40
The Power of Humility Is Overlooked and Undervalued 40
Diversity Drives Innovation 42
Innovation Principles 45
Chapter 4 Courage 46
Risk- Taking 48
Trust 49
Collaboration 52
Leadership 53
Conclusion 58
Summary 58
Innovating the Apprenticeship Model to Advance Diversity in Tech 59
The problem: Recruiting and retaining more tech talent from diverse and military backgrounds 60
âItâs time to get creative!â 60
âWe can do betterâ 62
What Needed to Change? 64
The Solution 66
Adding Structure 66
Engaging Partners 68
Improving the Apprenticeship Selection Process 69
First Pilot Outcomes 70
The Importance of Consistency to a Good Start 70
The Role of Battle Buddies 71
The Citi Salutes Impact 71
Glitches Along the Way 73
Unsuccessful Recruitment Choices 73
Supervisor Limitations 74
Skill Mismatches 74
Two- Year Outcomes at Citi 78
From Pilot to Operationalizing: Expanding Irving Success across Citi 78
Conclusion 82
Summary 83
Chapter 5 Creating High-Impact Mentoring Programs 85
Coca- Colaâs Journey to DEI Success 86
The Costs of Inaction and Not Listening to Employees 87
Positivity from Turmoil 88
Measurable Results 89
Moving on from the Past 91
Mentoring Innovation at Zendesk 93
Zendeskâs Women Mentorship Program: Initial Pilot Program 95
Application and Matching Process 95
Support 96
Measurements for Success and Feedback 96
Pilot Observations: What Worked and What Didnât 96
Chapter 6 Improving on Success 97
Measurable Results 97
Conclusion 99
Summary 99
Looking Beyond Traditional Talent Sources for âHard to Findâ Roles 101
Northrop Grumman and Tessco: Shifting Long- Standing Perceptions of Who Can Succeed 102
Northrop Grumman: Focus on Novel Thinking and New Talent 103
Roadblocks and Pathways 105
Shared Values Shaped by Common Experiencesâ" and a âSecret Missionâ 106
Selecting the Right Talent 107
Onboarding and Upskilling: âBuilding Software Engineersâ 108
âRelentless Focus on Cultureâ 110
Week 12: The Beginning of a New Employment Pathway 113
How Success Ultimately Looked 114
Tessco: Reinstalling the First Rung of a Career Ladder 115
The IT Helpdesk Solution 116
A Career with Upward Mobility 117
Building a Successful Talent Incubator 118
Conclusion 123
Summary 124
Chapter 7 Innovations for DEI in Small Business 125
The Challenge for Small Businesses Implementing DEI Programs 126
DEI - Not Impossible for Small Businesses 128
Setbacks and Progress: Online Optimismâs DEI Journey 129
Turning Point: Developing a Deeper Appreciation for DEI 130
Blackout Tuesday: Paving the Road for Meaningful DEI Innovation 131
Todayâs Outcomes, Leading to Future Impact 133
From Concept to Realization: Creating DEI for Small Businesses 136
Conclusion 139
Summary 140
Chapter 8 Rethinking Retention Through the Lens of DEI 141
Understanding Employee Retention and Turnover 142
Contributing Factors for Recent Turnover Trends 143
Compensation 144
Limited Career Development or Advancement 145
Inflexible Workplaces 145
Retention, Turnover, and DEI 146
Promoting Diverse, Mid- Career Talent 147
Promoting from Within: Target Engineering Manager Immersion Program 150
Retaining and Promoting Women in Engineering 151
Outcomes: Increased Representation of Women and Focus on Other Groups 152
The Positive Impact of Remote Work for DEI 153
Whatâs Needed for Hybrid and Remote Work Success 156
Compensation: Innovate with Employee Benefits Programs 159
Conclusion 163
Summary 163
Chapter 9 The Inescapable, Undeniable Role of Executive Leaders 165
Words and Actions: Do Behaviors Match the Script? 166
A Focus on Systems Thinking 168
National Hockey League: DEI as a Movement, Not a Moment 169
Employment: Building an NHL Talent Strategy to Reflect Local Communities 170
Youth Participation: Diversity as a Growth Mindset 172
Systems as a Movement- Making Innovation 173
World Wide Technology: The Power of Successfully Scaling Culture 174
The Story of WWTâs Culture and Values Begins with its Founders 174
Codifying and Scaling Culture at WWT 176
Key Business Concepts 177
How the Principles of WWTâs Culture Supports Innovation for Diversity 178
Training as Innovation 179
Radical Listening as an Innovation Pathway 180
Creating Career Pathways for All Employees 181
Conclusion 185
Summary 186
Chapter 10 Final Thoughts and Next Steps 187
Lessons in Innovating for Diversity 188
Revisiting the Virtuous Cycle of Innovation and Diversity 192
Applying Innovation Principles in Your Organization 194
Index 197
ISBN: 9781119909897
ISBN-10: 1119909899
Published: 19th April 2023
Format: Hardcover
Language: English
Number of Pages: 240
Audience: General Adult
Publisher: Wiley
Country of Publication: US
Edition Number: 1
Dimensions (cm): 23.37 x 15.75 x 2.54
Weight (kg): 0.41
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