Immunization Ecosystem

List of Figures x List of Tables xi Foreword xii PART A Immunization: Evolution, Present State, Challenges, and Opportunities 1 1 Immunization in a Global Context: Tracing 50 Years of Growth, Challenges, Opportunities, and Public Health Impact 3 2 Diseases Eradication, Elimination, and Control: The Success Story of Smallpox Eradication 33 3 Partners in Setting Joint Agendas in Synergizing Immunization Efforts: The Role of the UN, Donors, and Governments 51 4 The India Story on Immunization 69 5 Routine Immunizationâ"Various Phases and Campaigns Including IMI 01-05â"The Indian Experience 83 6 New Vaccines and Life-Course Vaccinationâ"The Way Forward 102 7 Technological Forays into Digital Management of Immunization 113 PART B Issues That Need Addressing 127 8 Vaccine Hesitancyâ"Reality or Myth? Lessons Learnt, Case Studies, and Way Forward 129 9 Understanding Anti-Vaccine Discourseâ"Its Evolution, Issues, and Varying Perspectives 147 10 AEFI Situations: The Current Scenario and Strategies for Strengthening Pharmacovigilance Systems 171 PART C Demand Generation 189 11 Advocacy, Communication, and Social Mobilizationâ" At the Heart of a Successful Immunization Programme 191 12 IEC and Social Behaviour Change Communication- Conceptual Framework, Best Practices, and Case Studies 217 13 Social Marketing Approach in Health Sectorâ"Brand Positioning of Immunization 235 14 Risk Communicationâ"An Interdisciplinary Approach to Handling Crisis in the Immunization Domain 255 15 Emerging Role and Scope for Social Influencers in Building Demand Generation 275 PART D The Way Forward 295 16 Capacity Building of Frontline Workers and IEC/ SBCC Teamsâ"Imperatives for Continual Training and Development 297 17 Agenda for Tomorrow 320 Index 333