
Immersive Communication
The Communication Paradigm of the Third Media Age
By: Qin Li
Paperback | 2 August 2021 | Edition Number 1
At a Glance
206 Pages
23.39 x 15.6 x 1.12
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Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably.
This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named "immersive communication". Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model.
Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories.
ISBN: 9781032082936
ISBN-10: 1032082933
Series: China Perspectives
Published: 2nd August 2021
Format: Paperback
Language: English
Number of Pages: 206
Audience: General Adult
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 23.39 x 15.6 x 1.12
Weight (kg): 0.3
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