If Then - How the Simulmatics Corporation Invented the Future

How the Simulmatics Corporation Invented the Future

By: Jill Lepore

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14 September 2021

At a Glance

No. of Pages
432

Dimensions(cm)
21 x 14 x 2

RRP $34.25

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The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.

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