Identifying Consumption

Subjects and Objects in Consumer Society

By: Robert G. Dunn

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Paperback | 2 July 2008

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232 Pages

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20.32 x 13.97 x 1.91

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Identifying Consumption illustrates how an individual's buying habits are shaped by the dynamics of the consumer marketplace--and thus how consumption and identity inform each other. Robert Dunn brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption. By doing so, he addresses how we spend and its relationship with status and lifestyle. Dunn provides a comprehensive guide to the study of modern consumer behaviour before summarizing and critiquing the major theories of consumption. At this juncture, he proposes a method of analysis that focuses on the significance of status and lifestyle in social relations that can help explain how the consumer marketplace is shaped. He concludes by raising issues about different ways of consuming and the relationship between consumption and identity.

Industry Reviews

"Identifying Consumption is a bold and provocative treatment of many interlocking issues, which in their integration represent a study that is novel and much needed. More than a concise overview of critical theories of consumption, Dunn's smoothly written study also provides a sharp sense of the historical concern for consumption by tracing its emergence over the 20th century and its present culmination in the burgeoning interest in consumption studies today." Jon Cruz, University of California at Santa Barbara, and author of Culture on the Margins "Dunn offers no either/or choices as to the roots of modern consumption; instead, he expertly constructs a careful lineage of the transition of the commodity object to one of insatiable consumer desire." Southwestern Journal of Cultures "Concisely and clearly, Dunn weaves together insights from sociology, psychology, and economics to analyze the 'systematic commodification of need and want.' His excellent examination of historical theorizing about consumption will in itself be useful in university classrooms... Highly recommended." -Choice, March 2009

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Market Research Society & Culture Cultural Studies Popular Culture Sociology & Anthropology Sociology Social Theory Philosophy

Acknowledgements	p. ix
Introduction	p. 1
Commodities, Objects, the Subject
The Triumph of the Commodity: Theoretical Lineages	p. 21
Culturalizing Consumption	p. 51
The Subjectivity of Consumption	p. 77
Lifestyle, Status, Identity
The Social Relations of Consumption	p. 121
The Identity of Consumption	p. 157
Conclusion	p. 191
Notes	p. 201
References	p. 213
Index	p. 225
Table of Contents provided by Ingram. All Rights Reserved.

Identifying Consumption

Subjects and Objects in Consumer Society

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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