Iconoclast

Name: Iconoclast
Brand: Harvard Business Review Press
Price: 48.75 AUD
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A Neuroscientist Reveals How to Think Differently

By: Gregory Berns Ph.D.

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Hardcover | 1 September 2008

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Hardcover
256 Pages

Dimensions(cm)
24.13 x 16.51 x 3.18

Hardcover

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No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.

Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.

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Acknowledgments	p. ix
Introduction: Doing What Can't Be Done	p. 1
Through the Eye of an Iconoclast	p. 13
From Perception to Imagination	p. 35
Fear-The Inhibitor of Action	p. 59
How Fear Distorts Perception	p. 83
Why the Fear of Failure Makes People Risk Averse	p. 107
Brain Circuits for Social Networking	p. 129
Private Spaceflight-A Case Study of Iconoclasts Working Together	p. 155
When Iconoclast Becomes Icon	p. 179
The Iconoclast's Pharmacopeia	p. 201
Notes	p. 223
Index	p. 233
About the Author	p. 254
Table of Contents provided by Ingram. All Rights Reserved.

Iconoclast

A Neuroscientist Reveals How to Think Differently

At a Glance

Hardcover

Shipping

How to return your order

Defective items

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