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How Minds Change : The New Science of Belief, Opinion and Persuasion - David McRaney

How Minds Change

The New Science of Belief, Opinion and Persuasion

By: David McRaney

eBook | 23 June 2022

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Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards.

 Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population. It's rarely because the innovation is amazing in and of itself, but because early adopters signal to the group that it's safe to think again.

This book explains how minds change – and how to change them – not over hundreds of years, but in less than a generation, in less than a decade, or sometimes in a single conversation.

About the Author

David McRaney is a journalist, author and podcaster. His blog exploring how we delude ourselves, youarenotsosmart.com, laid the groundwork for his first book, You Are Not So Smart, which became an international bestseller and was translated into fourteen languages. He lives in Hattiesburg, Mississippi. @davidmcraney davidmcraney.com
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Non-FictionSelf-Help, Personal Development & Practical AdvicePopular PsychologySociology & AnthropologyPsychologySocial PsychologyCognition & Cognitive PsychologyPhilosophyHistory of Western PhilosophyMedieval & Renaissance PhilosophyReference, Information & Interdisciplinary SubjectsInterdisciplinary Studies
Communication StudiesLanguage & LinguisticsReference, Dictionaries & GuidesPublic Speaking GuidesMathematicsOptimisationGame TheoryHistorySpecific Events & Topics in HistorySocial & Cultural HistoryScienceScience in General

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