'Highly readable' THE TIMES
'Essential ...... compelling' EVENING STANDARD
How did we get to where we are? John Cassidy shows that the roots of our most recent financial failure lie not with individuals, but with an idea - the idea that markets are inherently rational. He gives us the big picture behind the financial headlines, tracing the rise and fall of free market ideology from Adam Smith to Milton Friedman and Alan Greenspan. Full of wit, sense and, above all, a deeper understanding, How Markets Fail argues for the end of 'utopian' economics, and the beginning of a pragmatic, reality-based way of thinking.
'A well constructed, thoughtful and cogent account of how capitalism evolved to its current form' DAILY TELEGRAPH
'An ambitious, nuanced work that brings ideas alive' BUSINESS WEEK
'Like Malcolm Gladwell, Cassidy is able to lead us with beguiling lucidity through unfamiliar territory' NEW STATESMAN
'Cassidy's book is to be strongly applauded. Not just because it is highly readable but, most importantly, because it tries to paint a more subtle picture at a time when too many people are still seeking villains to blame' FINANCIAL TIMES
Industry Reviews
A very good history of economic thought * Economist *
How Markets Fail offers a brilliant intellectual framework . . . fine work * New York Times *
An essential, grittily intellectual, yet compelling guide to the financial debacle of 2009 * Geordie Greig, Evening Standard *
A powerful argument . . . Cassidy makes a compelling case that a return to hands-off economics would be a disaster * BusinessWeek *
This book is a well constructed, thoughtful and cogent account of how capitalism evolved to its current form * Telegraph Books of the Year recommendation *
John Cassidy ... describe[s] that mix of insight and madness that brought the world's system to its knees * FT, Book of the Year recommendation *
Anyone who enjoys a good read can safely embark on this tour with Cassidy as their guide . . . Like his colleague Malcolm Gladwell [at the New Yorker], Cassidy is able to lead us with beguiling lucidity through unfamiliar territory * New Statesman *