Health Communication

Contents: Do Kyun Kim/Arvind Singhal/Gary Kreps: Introduction: Design, Implementation, and Evaluation of Health Communication Strategies for Global Health Promotion- Charles K. Atkin/Ronald E. Rice: Strategies and Principles for Using Mass and Online/Digital Media in Health Communication Campaigns - Andrew Isham/Bret R. Shaw/Dave Gustafson: Developing and Testing Mobile Health Applications to Affect Behavior Change: Lessons from the Field - Carolyn Lauckner/Pamela Whitten: A Primer for Using Mobile Apps and Social Media in Healthcare - Hua Wang/Arvind Singhal: Digital Games: The SECRET of Alternative Health Realities - Caroline Jacoby/Jane Brown/Uttara Bharath Kumar/Rajiv N. Rimal/Sanjanthi Velu: Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs - Wayne A. Beach/Kyle Gutzmer/David M. Dozier/Mary K. Buller/David B. Buller: Conversations about Cancer (CAC): A National and Global Strategy for Impacting Family and Medical Interactions - Tess Thompson/Matthew W. Kreuter: Narrative-based Health Communication Interventions: Using Survivor Stories to Increase Breast Cancer Knowledge and Promote Mammography - Anat Gesser-Edelsburg: Drama as a Rhetorical Health Communication Strategy - Do Kyun Kim/James W. Dearing: Communication Network Analysis for the Diffusion of Health: Identifying Key Individuals - Arvind Singhal: The Positive Deviance Approach to Designing and Implementing Health Communication Interventions - Melinda R. Weathers/Edward Maibach/Matthew Nisbet: Using Theory and Audience Research to Convey the Human Implications of Climate Change - Do Kyun Kim: Integrating the Diffusion of Innovations and Social Marketing for Designing an HIV/AIDS-Prevention Strategy among a Hard-to-Reach Population - Linda Neuhauser/Gary L. Kreps/S. Leonard Syme: Community Participatory Design of Health Communication Interventions - Kari Hartwig: Faith-based Community Health Interventions: Incorporating Cultural Ecology, the Social Ecological Framework, and Gender Analysis - Do Kyun Kim: Designing Logos for Health Campaigns: Convergence of Semiotics and the Diffusion of Innovations - Gary L. Kreps: Strategic Communication for Health Advocacy and Social Change - Mohan J. Dutta: Health Activism as Resistance: MOSOP as a Site of Culture-Centered Resistance in Niger Delta Region of Nigeria - Bradford W. Hesse/David E. Nelson/Richard P. Moser/Kelly D. Blake/Wen-ying Sylvia Chou/Lila J Finney/Ellen Burke Beckjord: National Health Communication Surveillance Systems - Laurel J. Felt/Luc­a Dur¡/Arvind Singhal: Cultural Beacons in Health Communication: Leveraging Overlooked Indicators and Grassroots Wisdoms - Gary L. Kreps: Evaluating Health Communication Interventions.