Happy Meat : The Sadness and Joy of a Paradoxical Idea - Shyon Baumann

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Happy Meat

The Sadness and Joy of a Paradoxical Idea

By: Shyon Baumann, Emily Huddart Kennedy, Josee Johnston, Merin Oleschuk

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Paperback | 17 June 2025

At a Glance

Paperback
277 Pages

Dimensions(cm)
22.86 x 15.24 x 1.83

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North Americans love eating meat. Despite the increased awareness of the meat industry's harms-violence against animals, health problems, and associations with environmental degradation-the rate of meat eating hasn't changed significantly in recent years. Instead, what has emerged is an uncomfortable paradox: a need to square one's values with the behaviors that contradict those values. Using a large-scale, multidimensional, and original dataset, Happy Meat explores the thoughts and emotions that underpin our moral decision-making in this meat paradox. Conscientious meat-eaters turn to the notion of "happy meat" to make sense of their behaviors by consuming meat they see as more healthy, ethical, and sustainable. Happy meat might be labeled grass fed, free-range, antibiotic free, naturally raised, or humane. The people who produce and consume it, together, make up the complex landscape of conscientious meat-eating in modern Western societies. The discourse of happy meat ultimately may not be a sufficient response to all the critiques of meat eating, rife as it is with contradictions. However, it offers a powerful case for understanding how moral boundaries and notions of the 'good eater' are constructed through negotiations of values, identity, and status.

Industry Reviews

"By foregrounding meat consumption's emotional and cultural contours, Happy Meat forces readers to confront entrenched assumptions about food consumption. We mistakenly look to resolve what the authors identify as the meat paradox through education and critique. To escape this paradox, we must understand the contradictions and complexities of meat eating.To do that, I encourage everyone to read this timely book." -Michael Carolan, Colorado State University "A fascinating analysis of the manifold ethical contradictions of meat, based on extraordinary data collection as well as extensive qualitative research. Engagingly written, deeply insightful, and thought-provoking, the book is a must-read for scholars and a great choice for students at any level." -Juliet Schor, Boston College

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