Handbook of Entrepreneurship

By: Adam Davids, Douglas Gilbert

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Hardcover | 1 January 2025

At a Glance

Hardcover
312 Pages

Dimensions(cm)
23.4 x 15.6 x 1.91

Hardcover

RRP $269.49

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Foundations of Entrepreneurship: Provide a comprehensive overview of the core concepts and theories of entrepreneurship, including definitions, entrepreneurial traits, and the role of entrepreneurship in economic development. Discuss various types of entrepreneurs, business models, and the entrepreneurial process from ideation to launch.

Business Planning and Strategy: Explore the fundamentals of business planning and strategy development, including market research, business plan creation, and strategic planning. Cover essential components such as value propositions, competitive analysis, financial projections, and risk management.

Funding and Financial Management: Discuss various sources of funding for entrepreneurs, including bootstrapping, venture capital, angel investors, crowdfunding, and government grants. Provide guidance on financial management, including budgeting, financial forecasting, and managing cash flow.

Marketing and Sales Strategies: Examine effective marketing and sales strategies for startups, including brand development, digital marketing, customer acquisition, and sales techniques. Discuss tools and methods for market penetration, customer relationship management, and building a strong market presence.

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