Guides to Basic Print Production

About This Book; 7 Section A: Identifying the Nature of the Task; 9 Chapter 1 Communication; 9 Communication as a Process; 10 Source; 10 Message; 11 Channel; 1 1 Audience; 12 Effects; 12 Feedback; 13 Communication as Common Understanding; 14 Problems in Communication; 17 Chapter 2 Audience and Message; 1 7 Finding Out about the Audience; 1 8 How to Find Out; 1 9 Steps in a Simple Survey; 28 Preparing the Message; 30 Deciding on the Topic; 30 Studying the Topic; 32 Chapter 3 Aims and Objectives; 32 Aims; 32 Objectives; 33 Motivation; 35 Section B: Making Choices - Methods and Media; 37 Chapter 4 The Range of Possibilities; 37 Factors in Making a Choice; 37 A Multi-Media Approach; 40 Methods and Media - An Overall View; 41 Chapter 5 Narrowing the Field; 41 Communication Methods; 41 Learning through Achievement; 42 Simulation: Models, Games, Drama, Puppetry; 44 Story-telling; 44 Song; 45 Discussion; 45 Field Trip; 45 Demonstration; 46 Talk or Lecture; 46 Exhibition; 47 Low-Cost Media; 48 Sound Recordings; 48 Visual Aids:_ Projected, Three-Dimensional, Printed Material; 52 Case Study Exercise; 5 7 Section C: Using Printed Material; 59 Chapter 6 Why Use Printed Material? 59 What is Printing? 59 Advantages of Printed Material as a Medium; 59 Disadvantages and Problems; 60 Low-Cost Printing; 60 Centralized and Local Production; 61 Some Possible Alternatives; 62 Chapter 7 Forming the Message; 6 2 Contents; 62 Information; 64 Approach; 65 Writing Simply; 67 Choosing Illustrations; 67 Picture Recognition; 69 Picture Style; 71 Symbols; 73 Diagrams; 75 Using Illustrations; 7 9 Pretesting; 83 Using a Questionnaire; 86 Analysing Findings; 90 Some Final Comments; 91 Glossary; 94 References; 95 Bibliography