We've weathered tough times before. History teaches us that periods of "creative destruction," like the Great Depression of the 1930s, also present opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets," while looking toward the future to identify the patterns that will drive the next Great Reset and transform virtually every aspect of our lives. He distills the deep forces that alter physical and social landscapes—how and where we live, how we work, how we invest in individuals and infrastructure, how we shape our cities and regions—and shows the ways in which these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us.
Industry Reviews
""The Great Reset" shows how new technology and the new geographies of living and working come together to drive recovery....must reading for anyone who wants to understand where we are now and where we are headed."----Chris Anderson, editor, "Wired" magazine "Enticingly contrarian"----"New York Post" ""The Great Reset" is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer...It's well worth reading as a starting point for the future that's coming our way whether we're ready or not."----Miami Herald In his usual lucid and compelling way, Florida argues that elected officials need to get over their love affair with big renewal projects and steer money toward neighborhood ventures that improve people s lives. ----"Harvard Business Review"" Enticingly contrarian ----"New York Post"" "The Great Reset" is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer It s well worth reading as a starting point for the future that s coming our way whether we re ready or not. ----Miami Herald" Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal Rise of the Creative Class. ----"Falls Church News-Press"" A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes. ----The Daily Beast" "The Great Reset" shows how new technology and the new geographies of living and working come together to drive recovery .must reading for anyone who wants to understand where we are now and where we are headed. ----Chris Anderson, editor, "Wired" magazine" This timely and thought-provoking book gives us important insights into the reshaping of America s economic and physical landscape. ----Jeffrey D. Sachs, director of the Earth Institute, Columbia University" A thoughtful, generally hopeful assessment of where we are now, how we got here and how we can rebuild in the future. ----"BizEd" magazine" "This timely and thought-provoking book gives us important insights into the reshaping of America's economic and physical landscape."----Jeffrey D. Sachs, director of the Earth Institute, Columbia University "The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery....must reading for anyone who wants to understand where we are now and where we are headed."----Chris Anderson, editor, Wired magazine [U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself."----The Conference Board Review "A thoughtful, generally hopeful assessment of where we are now, how we got here--and how we can rebuild in the future."----BizEd magazine "A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes."----The Daily Beast "Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal 'Rise of the Creative Class.'"----Falls Church News-Press "The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer...It's well worth reading as a starting point for the future that's coming our way whether we're ready or not."----Miami Herald "Enticingly contrarian"----New York Post "In his usual lucid and compelling way, Florida argues that elected officials 'need to get over their love affair with big renewal projects' and steer money toward neighborhood ventures that improve people's lives."----Harvard Business Review
