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Google It : Total Information Awareness - Newton Lee

Google It

Total Information Awareness

By: Newton Lee (Editor)

Hardcover | 25 October 2016

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From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham's Panopticon? Will King Solomon's challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha.
The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. "Search is curiosity, and that will never be done," said Google's first female engineer and Yahoo's sixth CEO Marissa Mayer.
The truth is out there; we just need to know how to Google it!

Industry Reviews
"This collection of papers by authors in different areas discusses how Google affects all aspects of our lives, our society, and possibly our future. ... This is a very good book for anyone who wants to know Google beyond simple keyword searches. Readers can find inspiring discussions that they may have never thought about before regarding Google and its connection to our daily lives." (Xiannong Meng, Computing Reviews, April, 2017)

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