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Globalizing Japan : Ethnography of the Japanese presence in Asia, Europe, and America - Harumi Befu

Globalizing Japan

Ethnography of the Japanese presence in Asia, Europe, and America

By: Harumi Befu, Sylvie Guichard-Anguis

Hardcover | 9 August 2001 | Edition Number 1

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This book explores the social and cultural dimensions of Japan's global presence. Japan's expansion and presence as an economic giant is witnessed on an everyday basis. Both consciously and unconsciously, we regularly come into contact with Japan's industrial and cultural globalization, from cameras and automobiles to judo, cuisine or animation. Japan's presence in the popular imagination is heavily influenced both by the country's historical past and its global present. The book's panel of expert contributors use thorough ethnographic accounts to examine the country's influence and image abroad. They examine areas including: Japanese multinational corporations; Consumption of its popular music in Hong Kong; Japanese photography in America; Perceptions of Japan in France and Korea; A much needed corrective to the ethnocentrism of a great deal of the existing literature on globalization, this unique and fascinating ethnography is essential reading for students and scholars of Japanese Studies, Anthropology and Cultural Studies.
Industry Reviews
"This volume assembles fascinating accounts of the passages and contacts of Japanese dispersals - Japan outside Japan. The volume breaks open the 'black box' of globalization and illustrates that the flows of cultures and persons are shaped by historical, institutional and ideological forces at least as much as by politics and economics. --Merry Isaacs White, Boston University.""For anyone with a strong interest in JApanese cultur and its extension into other countries, I would recommend this collection of academic essays... [R]epresents yet another important contribution to the body of work which effectively argues for a more open reading of globalizing processes, aone which doesn't employ an ethnocentric view as the West as its sole center, but multiple centers and peripheries with a globalization that unfolds in local contexts. "READ Magazine, Summer/Fall 2002.""This collection of articles is a solid addition to the expanding bookshelf of works that are not satisfied with reducing 'globalization' to a mere synonym for 'Americanization.'."-Pacific Affairs, Winter 2003

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