Global Strategy

Preface Acknowledgments About the Authors Part 1: Global Strategy- An Entrepreneurial Perspective Chapter 1: Global Strategy: A Market Creation Approach What Is Global Strategy? The Strategic Roots Of Global Strategy A Market Creation Approach To Global Strategy Global Strategy In A Vuca World Global Strategy Meets Grand Challenges Summary Discussion Questions Key Terms Chapter 2: Business Models: The Pathway Toward Market Creation Across Countries What Is A Business Model? The Building Blocks Of A Business Model The Rising Importance Of Business Models An Opportunity Logic View Of A Business Model Discovering Opportunities In The Global Market Summary Discussion Questions Key Terms Part 2: Identifying Value Across Borders Chapter 3: Empathizing With Customers From Different Cultures Understanding Institutional Distance Target Customers Across Countries Design Thinking Summary Discussion Questions Key Terms Chapter 4: The Value Proposition for International Markets The Motives Behind The Foreign Market Entry The Need For A Value Proposition Formulating Value Proposition Finding Value Proposition Summary Discussion Questions Key Terms Chapter 5: Reaching Customers Across Countries Traditional Entry Modes Novel Modes Of Foreign Entry Choosing An Entry Mode Toward A Comprehensive And Dynamic Framework Applying Opportunity Logic To Entry Mode Choices Summary Discussion Questions Key Terms Chapter 6: Maintaining Long-Term Relationships in Foreign Markets- Legitimacy, Ethics, and Social Responsibility Legitimacy In A Foreign Land Legitimacy For Digital Mnos Approaches To Establish And Maintain Legitimacy Ethical And Strategic Considerations Summary Discussion Questions Key Terms Part 3: Creating Value Across Borders Chapter 7: Using Key Resources Key Resources In A Business Model Key Resources As Ownership Advantage Framework To Identify Key Resources Beyond Vrio-Resource Scalability And Fungibility Context Matters: Leveraging Resources Across Countries Summary Discussion Questions Key Terms Chapter 8: Key Partners: Cultivating Partner Networks in Foreign Lands Key Partners In Business Model The Need For Key Partners Orchestrating Key Partners Key Partners In A Changing World Hybrid Partnerships Summary Discussion Questions Key Terms Chapter 9: Key Activities: Structuring Sustainable Global Value Chains Key Activities In The Business Model Structuring Key Activities In A GVC Organizational Structures Behind Global Value Chains Scaling And Iterating Key Activities Ethics And Social Responsibility In Global Value Chains Summary Discussion Questions Key Terms Part 4: Capturing Value Across Borders Chapter 10: Cost Structures: Driving Efficiency in Foreign Markets Cost Structures of MNOs Transaction Costs In Business Models Managing Cost Structures Managing Costs Responsibly Summary Discussion Questions Key Terms Chapter 11: International Revenue Models: Unlocking Profits Globally Revenue Models In International Business Novel Revenue Models Strategically Managing Revenue Models Bringing Sustainability In Revenue Models Summary Discussion Questions Key Terms Part 5: You, as a Global Entrepreneur Chapter 12: Your Global Career Compass: Unveiling Your Potential Worldwide Venturing Abroad As An International Entrepreneur International Careers In MNOs Preparing Yourself for an IB Career Life As An Expat Summary Discussion Questions Key Terms Part 6: Integrative Cases Case 1: COVID-19's Impact on the Global Meatpacking Industry and the Role of Technology Case 2: Sustainability in the Semiconductor Industry: A New Entrant's Dilemma Case 3: Doorsteps: Disrupting the UK Real Estate Industry Case 4: Alpha 360: Creating an Ecosystem in the Event Management Service Industry Case 5: A Chilean Coffee Business Deciding to Do Business in the United States Case 6: Designing and Developing Boutique Hotels Using Creative Thinking Tools Case 7: Kaldi's Coffee: Can Ethiopia's Premier Coffee Shop Continue to Grow? Case 8: How Can Netflix Fund Its International Expansion Goals? Case 9: Norway's Sovereign Wealth Fund: Ethical Dilemmas Case 10: Foxconn's FDI in Wisconsin: A case of foreignness in America Case 11: John Deere in Sub-Saharan Africa: Success or Failure? Case 12: Danfoss in China: How Family-Owned Danfoss Turned China Into Their Second "Home-Market" Case 13: Is Grab, the Asian Superapp, Leveraging Digital Innovation for Good? Case 14: Ryanair: A Low-Cost Business Model in the European Airline Industry Case 15: American Egg: Strategic Growth and International Expansion