Strategic Communication and AI

Public Relations with Intelligent User Interfaces

By: Roland Hubscher, Simon Moore

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Paperback | 25 September 2023 | Edition Number 1

At a Glance

Paperback
104 Pages

Dimensions(cm)
19 x 14 x 0.5

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This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

IUIs are where users and technology meet - via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling.

This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

Industry Reviews

"This short book is a huge wakeup call about potency of Intelligent User Interfaces (IUIs). With their artificial, emotional and manipulative intelligence and their ability for exquisite personalisation, IUIs will become the shapers and arbiters of reality and will do this through communication. That is why PR needs to understand, occupy and reflect on a revolution that will dictate the very nature of society and human interaction into the future. This book will scare, stimulate and leave you more excited about the possibilities for PR than you can imagine!" Anne Gregory, Emeritus Professor, University of Huddersfield, UK

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