Global Fashion Business : International Retailing, Marketing, and Merchandising - Byoungho Ellie Jin

Global Fashion Business

International Retailing, Marketing, and Merchandising

By: Byoungho Ellie Jin

Paperback | 17 October 2024

At a Glance

Paperback


RRP $69.99

$56.75

19%OFF

or 4 interest-free payments of $14.19 with

 or 

Aims to ship in 5 to 10 business days

In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.

Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

More in Fashion & Beauty Industries

Little Book of Prada : Little Books of Fashion - Laia Farran Graves

RRP $29.99

$23.25

22%
OFF
Kate : The Kate Moss Book - Kate Moss

RRP $180.00

$131.95

27%
OFF
Vogue : The Covers : Updated Edition - Dodie Kazanjian

RRP $70.00

$47.25

32%
OFF
Skincare : The New Edit - Caroline Hirons

RRP $39.99

$35.35

12%
OFF
Wholesale Couture : London and Beyond, 1930-70 - Liz Tregenza

RRP $59.99

$49.25

18%
OFF
Rei Kawakubo : For and Against Fashion - Rex Butler
Fashion Forward : A Guide to Fashion Forecasting - Chelsea Rousso

RRP $180.00

$132.25

27%
OFF
Fashion Buying : From Trend Forecasting to Shop Floor - Clare McTurk
The Fashion Industry and Its Careers - Sheryl A. Farnan

RRP $160.00

$118.80

26%
OFF
Hair: Fashion and Fantasy - Laurent Philippon

RRP $55.00

$39.90

27%
OFF
Die Hot With A Vengeance : Essays On Vanity - Sable Yong