Global Denim

By: Daniel Miller (Editor), Sophie Woodward (Editor)

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Hardcover | 1 December 2010 | Edition Number 1

At a Glance

Hardcover
224 Pages

Dimensions(cm)
24.13 x 16.51 x 1.27

Hardcover

RRP $200.00

$176.75

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It is amazing but true that on any given day nearly half the world's population is wearing blue jeans. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as 'the' global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case, challenging the accepted history of jeans and showing why the reasons for their enormous popularity cannot be commercial.
While discussing the consequences of denim at the global level, the book presents some exemplary studies by anthropologists of what blue jeans mean in a variety of local situations. These range from the discussion of hip-hop jeans in Germany, denim and sex in Milan through to the connection between denim and recycling in the US. But through all these intensively researched ethnographies of local denim we build our understanding of the most curious of all features of blue jeans - the rise of global denim.

Industry Reviews

An interesting and commendable first foray into an anthropology of blue jeans. Anthropology Review Database

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