Gift Giving

a Research Anthology

By: Otnes

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Paperback | 1 January 1996

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250 Pages

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22.8 x 15.2 x 1.4

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Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift-giving occasions are probed for the meaning that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift-giving behavior, this volume should prove both enlightening and provocative.

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Acknowledgments
Gift Giving and Gift Giving: An Overview	p. 3
An Examination of Gift Giving Behaviors and Personal Values in Four Countries	p. 19
Values Influencing Christmas Gift Giving: An Interpretive Study	p. 37
The Perfect Gift	p. 59
Gifts in Contemporary North America	p. 85
Self-Gifts	p. 99
Intergenerational Gift Giving in Subcultural Wedding Celebrations: The Ritual Audience as Cash Cow	p. 123
The Role of Ethnic Identity in Gift Giving	p. 143
Business Believes in Gift Giving	p. 163
Gift Giving and Charitable Donating: How (Dis)similar Are They?	p. 175
It's the Feeling That Counts: Toward an Understanding of Emotion and Its Influence on Gift-Exchange Processes	p. 195
Reflections on Giftware and Giftcare: Whither Consumer Research?	p. 217
Glossary	p. 229
Contributors	p. 233
Table of Contents provided by Blackwell. All Rights Reserved.

Gift Giving

a Research Anthology

At a Glance

Boxing Day Sale

Up to 60% off* RRP on a great range of titles.

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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