You're sure to have heard the word "chatbot." You may also understand what a chatbot is - perhaps you know it has something to do with AI or machine learning. Or you may know it's a way for businesses to engage directly with millions of customers without their physical presence.
So, what exactly is a chatbot? What do they do? How can they benefit your business? When should you use a chatbot, and when shouldn't you?
We'll answer all these questions and more in this comprehensive guide to chatbots. By the end of this guide, we aim to provide you with an understanding of what chatbots are, what they do, how they can benefit your business, and why and how to measure their performance.
