Generation Cherry

An important addition to the whole argument against age stereotyping. Lynda Gratton, Professor of Management Practice at London Business School and co-author of The 100-Year Life. Generation Cherry is an essential toolkit for a new generation Many people in their fifties or sixties (and even their forties and seventies) have moved from being the gilded generation, to finding themselves with a reduced income or a skinny pension. Whether such changes are down to choice or circumstance, this powerful new book from thought leader Tim Drake, shows us how we can have a second bite of the cherry and make a new future work for us. Taking a second bite is more important than ever now that we live in a society where the idea of what 'work' entails is changing, and where jobs, redundancy and retirement are evolving as concepts. Many of us feel far too young to leave our jobs or retire, and many more of us will find it financially challenging to do so. From the Four Autonomies to the Seven Insidious Excuses Forcefully Rejected by Highly Effective People, Drake proposes that we take positive, conscious, control of our lives. We can then really develop our sense of autonomy, lose our fixed mindsets and open ourselves up to a growth mindset. This will enable us to adapt and flourish, and can take a second bite of the cherry. Only then can we move into a new and improved future whatever age we are. AUTHOR: Tim Drake has co-founded and run a retail business, is a trustee of several charities, and has founded and runs CEO Think Tanks in several industries. He won a Rugby Blue at Cambridge (many decades ago) and is still a promising youngster at heart. He believes that many people feel, like he does, that they have unrealised potential, and that they are looking at ways to release it.