From Incremental to Exponential : How Large Companies Can See the Future and Rethink Innovation - Vivek Wadhwa

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From Incremental to Exponential

How Large Companies Can See the Future and Rethink Innovation

By: Vivek Wadhwa, Alex Salkever, Ismail Amla

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Hardcover | 6 January 2020

At a Glance

Hardcover
256 Pages

Dimensions(cm)
2.6 x 15.9 x 23.6

Hardcover

RRP $55.00

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Not only can big companies be just as nimble as start-ups, they can out-innovate their challengers by combining a start-up mind-set with the powerful advantages that legacy companies have.

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from outside in. But tech experts Vivek Wadwha, Ismail Amla, and Alex Salkever are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with the world's leading brands and start-ups, they explore the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the scrappy mind-set and tool belt of hypergrowth start-ups with the massive benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more.

Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This is a fast-paced, anecdote-rich story that rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.

About the Authors

Vivek Wadhwa has been researching and teaching technology development and innovation for over a decade at leading institutions of higher learning, such as Stanford, Duke, Harvard, and Carnegie Mellon universities. He is a regular keynote speaker and a syndicated columnist with Fortune magazine, CBS MarketWatch, and the Hindustan Times.

Ismail Amla is chief growth officer of Capita. He is responsible for overseeing innovation efforts at Capita and both internal and client-facing transformation efforts globally. Amla was formerly managing partner of IBM Global Services (North America), the company's professional services division and the world's largest consulting organization.

Alex Salkever is coauthor with Vivek Wadhwa of The Immigrant Exodus, The Driver in the Driverless Car, and Your Happiness Was Hacked.

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