Franchising Dreams : The Lure of Entrepreneurship in America - Peter M. Birkeland

Instant online reading.
Don't wait for delivery!
Go digital and save!

Franchising Dreams

The Lure of Entrepreneurship in America

By: Peter M. Birkeland

Write A Review

Paperback | 1 April 2004 | Edition Number 1

At a Glance

Paperback
196 Pages

Dimensions(cm)
20.32 x 13.49 x 1.2

Paperback

$94.75

or 4 interest-free payments of $23.69 with

Ships in 10 to 15 business days

McDonald's. Blockbuster Video. Jiffy Lube. Subway. Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and one out of every sixteen workers is employed by one. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream.

Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. All this firsthand experience gave him unprecedented access to the hopes and aspirations of franchisees. His book closely traces different franchisees and follows them as their dreams of wealth and independence buckle beneath the weight of frustrating logistics and contractual technicalities. Through extensive interviews and research, Birkeland not only discovers what makes franchisees succeed or fail, he uncovers the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he uncovers the numerous challenges that franchisees face in making their businesses succeed.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Business & Management Ownership & Organisation of Enterprises Franchises Entrepreneurship / Start-ups Small Businesses & Self-Employed Industry & Industrial Studies Distributive Industries Retail Sector Sociology & Anthropology Economics Economic Systems & Structures

Acknowledgments	p. ix
Introduction	p. 1
Franchise Fundamentals	p. 16
King Cleaners	p. 34
Sign Masters	p. 49
Star Muffler	p. 66
Social Profile of Franchisees	p. 82
Networks, Alliances, and Survival	p. 116
Franchisor Uncertainties	p. 138
Control	p. 157
Epilogue	p. 176
Index	p. 183
Table of Contents provided by Ingram. All Rights Reserved.

Franchising Dreams

The Lure of Entrepreneurship in America

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Sociology & Anthropology

An Informal Guide to Workwear

Form, function and fashion

The Modern Guide To Sex

Learn everything you've ever wanted to know about sex in this expert practical and inclusive guide for readers of Emily Na

Public Sociology

5th Edition - An Introduction to Australian Society

Thematic Analysis

A Practical Guide to Understanding and Doing

Born

The Untold History of Childbirth

Staring at the Sun

Overcoming the Dread of Death

Decolonizing Methodologies

3rd Edition - Research and Indigenous Peoples

Cues

Master the Secret Language of Success

A Brief History of the End of the F*cking World

The hilarious and fascinating new book from the international bestselling author of HUMANS

The Fair Play Deck

A Couple's Conversation Deck for Prioritizing What's Important

Consent Laid Bare

Sex, Entitlement & the Distortion of Desire

First Knowledges Health

Spirit, Country and Culture

Snake Talk

How the world's ancient serpent stories can guide us

When Breath Becomes Air

What makes life worth living in the face of death

21 Lessons for the 21st Century

'Truly mind-expanding... Ultra-topical' Guardian

Sapiens A Graphic History, Volume 2

The Pillars of Civilization

The Dawn of Everything

A New History of Humanity

The Anthropocene Reviewed

The Instant Sunday Times Bestseller

The Gentle Art of Swedish Death Cleaning

How to Free Yourself and your Family from a Lifetime of Clutter

Matrescence

On the Metamorphosis of Pregnancy, Childbirth and Motherhood

Women Who Run With The Wolves

Contacting the Power of the Wild Woman

The Fourth Turning Is Here

What the Seasons of History Tell Us about How and When This Crisis Will End

Polysecure

Attachment, Trauma and Consensual Non-monogamy

Liars and Outliers

Enabling the Trust that Society Needs to Thrive

This product is categorised by