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Foundation

The Kingdom and The Dragon: A Business Fable

By: Jonathan David Lewis

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Paperback | 8 March 2024

At a Glance

Paperback
68 Pages

Dimensions(cm)
20.32 x 12.7 x 0.41

Paperback

$33.75

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The business world is full of dragons.

From unmet consumer needs to corrupt and broken industries, these dragons take many forms, and some of the biggest ones slumber atop hoards of previous successes. You might don the shining armor of innovation and set out to slay the dragons, free the people, and build a new kingdom in the freshly emancipated land. But those kingdoms won't stay dragon-free forever.

The Kingdom and The Dragon: A Business Fable explores the cycle of birth and death at the heart of everything, using fable as a tool to understand some of the deepest truths of business. It seeks to provide business owners with a framework for where they are, where they've been, and where they might be going.

And most importantly, who they think they are.

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