Focused Interview

Name: Focused Interview
Brand: Free Press
Price: 44.99 AUD

A Manual of Problems and Procedures

By: Robert K. Merton

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Paperback | 1 May 1990 | Edition Number 2

At a Glance

Paperback
200 Pages

Dimensions(cm)
21.59 x 13.97 x 1.52

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In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

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